For the "The Eyes Must Travel" campaign, we developed a concept that visually brings the cosmopolitan lifestyle to life. In Tokyo, the world's largest metropolis, we created a visual world that combines modern travel with urban aesthetics.

From strategy to production, we created a campaign that captures the rhythm of the city. Light, movement and architecture set the collection in its environment and create a strong visual identity. The clear formal language of the designs is in direct dialogue with Tokyo, underlining the connection between the city and the product.

Whether on the streets of Shibuya, in the subway or at the fish market, the campaign shows how travelling changes the way we see the world. "The Eyes Must Travel" is not just a message, but a visual realisation of the cosmopolitan mindset.