For NIRVAN JAVAN's SEE THE WORLD campaign, we developed a concept that showcases the brand's cosmopolitan vision. Inspired by the diversity of global cultures, the campaign brings together characters from different backgrounds in an exclusive setting - an invitation to discover the world with your own eyes.

The NIRVAN JAVAN collections are named after iconic metropolises and were originally intended to be staged in their respective cities. However, pandemic restrictions made an international production impossible. Instead, we created a stage that brings the cosmopolitan lifestyle to life in a new way: an exclusive society gathers in a stylish location, where each personality embodies a collection and expresses the elegance of the brand. Two intense days of shooting in Zurich resulted in a visually stunning campaign that uses light, sets and characters to reinterpret a journey around the world in a cinematic way.