For NIRVAN JAVAN's new MARRAKECH collection, we developed a campaign that captures the essence of the North African metropolis. Inspired by the rich colours, ornamental patterns and characteristic architecture of Marrakech, the collection combines traditional influences with modern design.

Handcrafted frames in Japanese acetate reflect the artistic aesthetic of the Maghreb. Engraved Arabic patterns and the brand's monogram give the eyewear an unmistakable elegance. The campaign visually expresses this cultural richness, emphasising the character of the collection with warm light reflections and earthy tones.

A special design element is the use of the Arabic alphabet. The word "Marrakech" was integrated into the Arabic typography and used as a graphic element to emphasise the cultural roots of the collection.

The Maghreb is a way of life. Lemons, passion fruit and exotic spices sit alongside handmade crafts in the bustling bazaars. This atmosphere characterises the campaign's visual language and makes the unique spirit of Marrakech tangible.